25 years of JOY! 

Ashford Designer Outlet opened its doors in March 2000, but plans were first submitted for the then-called 'Ashford Meadows Leisure Park' in 1991!

Over the 25 years we have welcomed over 60 million guests. Looking back over the years, Ashford Designer Outlet has not only been a joyous shopping destination, but a valuable part of the local community. There’s been so much history made over the years and we can’t wait to see what the next 25 years have in store!

Our Journey: 25 Years of Retail Innovation

📍 1991 – The Vision Begins

Plans were first drawn up for a bold retail concept in Ashford, Kent. Originally dubbed Ashford Meadows Leisure Park, the goal was clear: to bring destination shopping to life.

🏗️ 1996 – Groundwork & Design

Construction started on what would become one of the UK’s most iconic retail outlets. The design, led by renowned architect Lord Richard Rogers, featured a futuristic white tent-style roof—instantly recognisable for miles.

🎉 2000 – Official Grand Opening

In March 2000, we opened our doors to the public. Celebrity gardener Charlie Dimmock cut the ribbon and welcomed the first shoppers. With 70+ stores and unique architecture, the centre made headlines across the country.

🏆 2001 – Award-Winning Design

Within a year, the outlet won Retail Destination of the Year and other industry accolades. The architectural canopy stretched over 300 metres—one of the largest of its kind in Europe.

💡 2013–2015 – Expansion Plans Approved

After over a decade of success, plans were approved to nearly double the outlet’s size. In 2015, planning permission was granted for a major redevelopment—adding retail space, new dining zones, and family-friendly amenities.

🚧 2017–2018 – Building for the Future

Construction on the £90 million expansion began in autumn 2017. It required significant updates to the surrounding infrastructure, including road closures and a full redevelopment of the food court.

🌿 2019 – Bigger, Greener, Better

In November 2019, our newly expanded outlet opened to the public! Highlights included:

• Over 100 new shops and flagship brands

• A modern Food Piazza with indoor & outdoor dining

• Europe’s largest living wall

• £400,000 play area for children

• 725 extra parking spaces

• A bold, modern redesign, blending nature and retail

👥 2020 & Beyond – Community & Connection

Over 500 jobs were created during the expansion, and the centre continues to play a major role in the local economy. From seasonal events to sustainability upgrades, we’re proud to be part of Ashford’s growth story.

🛍️ Your Outlet. Your Story.

Whether you’ve visited once or a hundred times, this journey wouldn’t be possible without our community. Here's to the next 25 years of style, food, fun—and so much more.