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From Kitzbühel to the world: How Sportalm grew from a small knitwear workshop into one of Austria’s most successful textile companies.

Sportalm, once founded as a small knitwear company, has become one of Austria’s most successful textile companies. Owned by the Ehrlich family since 1980, the company is still family-run today – in 2019, Wilhelm Ehrlich passed it on to his daughter Ulli.

Sportalm at a glance
Based in Kitzbühel is Sportalm one of Austria’s most successful international textile companies. Managed by the Ehrlich family for over 40 years, production has also taken place in its own manufacturing site in Bulgaria since 1996. 34 Sportalm shops & outlets and 1,400 retailers in 40 countries ensure that the success story. Combining authentic ties to its roots with innovation, SPORTALM fashion is always defined by a playful spirit. Exceptional details and feminine sportiness characterize every single piece. Combined with comfort and premium quality, each fiber embodies the sporting spirit of Kitzbühel. With its diverse collections – Fashion, Tracht, and Skiwaer – Sportalm covers a broad spectrum, yet never without a touch of glamour.